Photo: Allbirds x JUST Water
What happens when two brands dedicated to doing better team up? A beautiful (and stylish), eco-friendly collaboration is born!
While it may seem out of the blue, for the first time ever, actor and activist Jaden Smith’s company JUST Water has teamed up withceleb-loved footwear brand Allbirdsto createtwo new limited-edition sneakers colors. With both sustainable brands committed to creating products using natural materials and reducing their carbon footprints, it was only a matter of time before they got together.
Allbirds x JUST Water
Smith’s JUST Water line “bottles”100 percent responsibly-sourced spring water into plant-based cartons. Similarly, Allbirds is dedicated to finding more environmentally-friendly alternatives to the materials footwear is usually made from. Allbirds’ sneakers are made using eucalyptus tree fiber material from FSC-certified trees that is silky-smooth, yet breathable. Most recently, it developed a SweetFoam sole using Brazilian sugarcane that’s used in the JUST Water x Allbirds sneakers.
Due to thedevastating fires happening in the Amazon Rainforest, a major part being located in Brazil, the two companies have announced they will bedonating 100 percent of the proceedsfrom this limited-edition collab toLeonardo DiCaprio’s Amazon Forest Fund.
“There is only one Mother Earth, and it’s on us to protect her,” saysWill Smith, JUST Co-founder. “The Brazilian Amazon, our largest carbon sink, has now been burning for a month. We source JUST sugarcane caps from Brazil, so this hits especially close to home. Collaborating with businesses who are creating innovative, sustainable solutions are the key to our future, and it’s important that we support those brands who give back more than they take.”
DiCaprioannounced the new charityvia an Instagram post last week. “Yesterday, we launched the Amazon Forest Fund, the first initiative from the newly formed @EarthAlliance,” hecaptioned a photoof the burning forest. “The fund was set up to help local partners and the indigenous communities on the front lines protecting the Amazon.”
Buy It!JUST Water x Allbirds Tree Topper, $95;allbirds.com
Buy It!JUST Water x Allbirds Tree Runner, $95;allbirds.com
source: people.com
