Kim Kardashian/Instagram
Kim Kardashianhas something up her sleeve.
On Tuesday, the mega-influencer and owner of the skincare line SKKN BY KIM, 43, posted anInstagram Reelhinting that she has a big announcement coming later in the month.
“Guys, I hear you,” she adds blowing a kiss. She ends the video with the date Jan. 26, 2024, flashing on the screen.
The collection covered essential skincare steps with a cleanser, toner, exfoliator, face cream and eye cream while also targeting specific concerns with a Hyaluronic Acid Serum, Vitamin C8 Serum, Vitamin C Oil Drops and revitalizing Night Oil. The products range from $37 to $95.
Sustainability also plays a role in the brand with “sleek, minimalistic, and refillable packaging” composed of eco-friendly materials.
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In October 2023, Kardashian spoke to PEOPLE more about the journey of creating the brand. She said the idea came about after she needed a specific skincare product to address her skin texture. Instead of finding one, she decided to create one herself.
“[A pumpkin enzyme mask] became an essential in my skincare routine, so I decided to launch theSKKN BY KIM Resurfacing Maskto share it with consumers,” Kardashian said. “My team and I wanted to offer a gentle exfoliator, and this mask harnesses the power of fermented pumpkin enzyme and glycolic and lactic acids to help enhance skin texture and complexion, while glycerin works to lock in moisture for an instant, post-facial hydrated glow. I like to use the mask once or twice a week alongside my full SKKN BY KIM regimen.”
Because Kardashian has such a packed schedule, she said she has to make time for her skincare routine no matter what else she has going on.
“I love to mask when I’m traveling, on the plane or at the hotel as part of my prep when I feel like my skin is looking a bit dull, so that I have that fresh, ‘I just received a facial’ look before any big event,” she admitted.
That all stems from her desire to keep her skin healthy as she ages, she says. Though she once “used to care about looking younger,” she also told PEOPLE that that is no longer her focus. Instead, she wants to age “gracefully.” To do that, she’s “taking care” of her skin in a way that will help it do that.
source: people.com
