Google Wants To Sell You Concert Tickets Right On The Search Page

In the Google Utopia , no - one will ever have to click past the search varlet ; all worldly desires can be fulfilled from the results Thomas Nelson Page . Or , at least , that seems to be the program . You ’re probably familiar with thing like atmospheric condition and sports scores bug out up in lookup ; now , Google ’s going to serve you event slate without the want for that extra click .

For the last year or so , Google has been show case details as an “ expanded solution add-in ” at the top of the result — search for ‘ Taylor Swift New York ’ , and you ’ll get times and locations for TaySway ’s next viewing . With a humble update , Google will now take you flat to the ticketing page . All of your ( least ) favorite ticket marketer are supported : Ticketmaster , See ticket and a whole crowd more are in there at the moment . More importantly , indie event ( or any that just want to bypass Ticketmaster ’s fees ) are being provided for : website designers can , with a spot of tweaking , mix any payment solution .

Although it ’s not the most exciting Google update EVER , it ’s an interesting look at the direction the lookup titan wants to take its core product . Google already display a ton of information without having to ever click a link ; it ’s well-heeled to see how one - sink in slate ( and then one - click payment ; Google Wallet , anyone ? ) could be stuck straight into hunting issue , making it easier to buy stuff , while probably giving Google a cold shoulder of the net income . [ Google BlogviaTNW ]

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