This is messed up , right ? Well , in the grand outline of thingsit ’s not catastrophic , but there ’s something deeply unappealing about the idea of corporation controlling the symbolic representation on our keyboard . The Unicode Consortium is a non - profit establishment founded in 1991 and tasked with creating and maintain the criterion that assure schoolbook and symbolisation render properly across devices and various build of software . It ’s also the gatekeeper of emoji and has cultivated an fittingly open operation through which the great unwashed can propose new emoji . Ford , by way of life of a marketing agency and a digital strategist , will be one of the late entities to succeed in doing so if Unicode signs off on the pickup hand truck emoji later this yr .
https://gizmodo.com/bose-is-back-1836379602
Well , Ford is let on it now . The company made a goofy telecasting narrate by Bryan Cranston that notice on the outgrowth of create the pickup hand truck emoji . It ’s goofy because Ford pretends it used clay and CAD software and normal cable car stuff to design a damn emoji — in secret . And when you see the life-time - sizing versions of the pickup truck emoji in the advertising , it ’s pretty apparent that it looks like a all-fired Ford Ranger .
Image: (Unicode Consortium)
https://www.youtube.com/watch?v=umv1tCTkLa4
None of this should be terribly shocking . As emoji have become a more intact part of how we communicate , brands have been dying to dominate up our attention with the cutesy symbols . Back in 2015 , Durexpetitioned the Unicode Consortiumto issue a safety emoji and built an ad military campaign around the idea . Taco Bellrallied around a taco emojithe same yr , and KitKatdid the samefor its candy bar . The big difference between those campaigns and Ford ’s , of course , is that those steel send out mechanical press releases and disclosed their involvement to the Unicode Consortium . As far as we know , Ford did not .
There ’s a chance the pickup truck emoji wo n’t occur . That would be a shame for mass , like Dwayne “ The Rock ” Johnson , who loves pickup motortruck and has been ask for a pickup truck emoji for year . ( Ford ’s hired hand even points to The Rock ’s tweets about the issue in the official Unicode proposal . ) But it also seems like it was only a matter of time before mark stole the innocence from emoji . Nothing is sanctified in the twenty-first C , not even our smartphone fun .
Ford
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