U.S. Food and Drug Administration Commissioner Scott Gottlieb has called for meetings with thechiefexecutivesof Juul and its big tobacco plant buddy Altria over teen vaping concerns , claiming that their$13 billion deallast class sabotage promise they made to the agency about getting the dang teens off their merchandise .
In letter of the alphabet respectively addressed to Juul CEO Kevin Burns and Altria CEO Howard A. Willard III this calendar week , both were accused of contradicting arrangement the companies had previously made with the bureau during meeting in October . Both companionship , Gottlieb say , should be quick to lay out in a joint meeting with the FDA exactly how Altria’s35 percent minoritystake in the vaping giant affects those anterior commitments .
“ I am aware of deeply concerning datum show that youth consumption of JUUL mathematical product represents a significant ratio of the overall use of e - cigarette product by children , ” Gottlieb wrote . “ I have no reason to believe these youth patterns of use are abate in the nigh terminal figure , and they certainly do not appear to be reversing . ”
A Juul spokesperson tell Gizmodo in a statement that the company was “ as committed as ever to forbid underage exercise of electronic nicotine bringing system of rules . ”
“ We are moving full steam forrader on implement our military action program to limit youth use and this is unchanged since we foretell our plan in November 2018 , ” the spokesperson bring . “ We face forward to a constructive dialogue with FDA as we keep our commitments to battle youth usage . ”
The FDA chief saidback in Decemberthat he planned to fill with the companies following the promulgation that Juul had hold to a lot with big tobacco — which , by mode of some mental gymnastic exercise , the company insists actuallyfurthers Juul ’s missionof get adult smoking carriage to make the electric switch to vaping . AsTechCrunchnoted , the deal afford Juul some of Altria ’s display space in stock and will allow Juul to publicise through inserts in cigarette pack .
Juul has systematically claimed that it is committed to keeping its products out of the hands of teen ( even if it endure incriminate ofadvertising to themfor years ) . Throughagreements with the FDA , the ship’s company has pull up some flavored Juul pods from stores , killed some of its societal media accounts , worked to boot teens from its internet site , andseriously overhauledthe way that its products are being commercialise . Even still , teen vaping continues to see astaggering spike .
Speaking at apublic hearinglast month , Gottlieb threatened that the entire e - cigarette industry could be in for a earthly concern of distress if the trend go along .
“ It could be ‘ secret plan over ’ for some these products until they can successfully traverse the regulative process , ” Gottlieb said . “ I cogitate the stake are that high . And would be a blow for all of the presently addicted adult smokers who , I believe , could potentially benefit from these products . ”
Update 2/8/19 8:15 p.m. ET : A interpreter for Altria issued the following statement to Gizmodo :
“ We agree with the Commissioner that underage vaping has to be call . Both Altria and JUUL have demand significant whole tone that surpass what others in the industry have done and we remain committed to being part of the result . For example , we are actively supporting campaign at the federal and country level to farm the minimal legal geezerhood to buy all tobacco plant products to 21 . We believe this is the most efficacious action mechanism to reverse jump underage eastward - vaporization use rate . ”
[ FDAviaTechCrunch ]
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