Facebook ’s trying to muzzle a group of pedantic researchers puzzle out to radiate a lighter on the fellowship ’s notoriously unintelligible political - advertizement targeting practices . It ’s threaten the team with “ enforcement action ” if they do n’t pull the chaw on the project and pass over all data gathered so far , according to a Wall Street Journal report .

research worker with New York University ’s engine room school day launched the NYU Ad Observatory project in September , an opening move that habituate a custom - build internet browser to gather data point from more than 6,500 volunteers on what kind of political ads Facebook read them . Facebook contends that this go against its terms of servicebanning automatise data collection . Per the Journal , Facebook ’s director of privateness and data policy Allison Hendrix sent a missive on Oct. 16 warn the researchers that they “ may be capable to additional enforcement action ” if the university does n’t shut down the project immediately and delete any data it has amass .

“ Scraping tools , no matter how well - intentioned , are not a permissible means of collecting selective information from us , ” she compose .

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Photo: Loic Venance (Getty Images)

troupe spokesman Joe Osborne say in a statement to the Journal that the university receive a warning months ago that its project would violate Facebook ’s policies . He added that if the team did n’t voluntarily shutter its research , Facebook could forbid them from pull in any more information by tweaking the political program ’s steganography . After the report went live , Facebook sent a statement to the outlet saying that it “ would n’t take any activity on the NYU project ’s data collection until well after the election . ”

Laura Edelson , a investigator who helps oversee the Ad Observatory task , told the Journal that the squad has zero plans to halt its research . “ The only affair that would prompt us to halt doing this would be if Facebook would do it themselves , which we have called on them to do , ” she said .

And it ’s far from the first time Facebook ’s been ferociously defensive over its walled garden . Jessica González , carbon monoxide - founder of the civic rights coalition Change the Terms , said in Decemberthat she ’d interviewed many data scientists eager to get a peek under Facebook ’s hood ; in finical , at the ways in which the platform programmatically surfaces certain type of content over others . But Facebook has stay averse , she said , to yield qualified researchers the stratum of access they ’d need for any meaningful psychoanalysis .

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Lack of transparence is one of the top complaints of civil right leaders who ’ve personally engaged with Facebook ’s senior - most stave , include CEO Mark Zuckerberg , who in November hosted Change the Terms ’ members fora private dinnerat his Palo Alto home . “ They ’re build organization and tools , AI tools , that are intended on manage with misinformation , deal out with hate , but where is the transparency around how those organization really work ? ” Rashad Robinson , one of the polite rights leaders invite , told Gizmodo at the sentence .

Robinson ’s organization , Color of Change , was formerly the fair game of a smear run channel out by a public relation firm funded by Facebook , as the New York Times firstreported .

Policymakers have similarly denounced the fellowship ’s lack of foil . Senator Amy Klobuchar , who ’s presently patronise a billthat would force online platforms to open up up about how they handle political advertising , said in a statement to the Journal that Facebook ’s threat to break up down on NYU ’s inquiry “ is further evidence that voluntary measure are insufficient . ”

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

“ It ’s impossible that in the middle of an election , Facebook is making it grueling for Americans to get information about online political ads , ” she said .

[ The Wall Street Journal ]

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William Duplessie

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