I believe that what makes LinkedIn special is the actual cognitive content . I would like to propose a more “ cognitive content driven ” LinkedIn where users feel that it ’s more engaging and relevant towards their own interests . patronage situation do not require to be “ stale ” , and it could be a layout that is both professional and attractive .
LinkedIn ’s branding color are very similar to Facebook and Twitter , using mostly pleasing blues and oasis lagoon shades . Blue is very traditionally used with technical school company , as it present a very calming and pleasing essence . I ’ve discover that LinkedIn also apply a lot of luminance and dark colour with few points in high spot yellowed . I want to keep their branding the same , but search it a bit more . I incorporate more yellow into the varlet , because it can be the color to really make LinkedIn stand up apart from both Facebook and Twitter .
( Click mental image to thrive ! )
I make up one’s mind to go with a more “ gridlike ” dash , because the “ in ” symbol in LinkedIn is case in a rounded square toes . It present a more natural progression . Also , this page is full screen from top to bottom with different animation stretch for the quotes and photos of influencers . The data point on the right side should be live and active .
Let’s start from the Top
I was inspired by the simplicity of Facebook Graph Search — why not apply something very similar here on LinkedIn ? Users should be able-bodied to look for a colleague , influencer , company or simply by skillset . If I want to see all the “ designers ” in NYC , I should be able to research that very easily .
I ’ve placed the “ position update ” and ally updates below the crimp , because I believe that people do n’t add up to LinkedIn to update their friends on the best dinner they ever had last dark or to announce their recent enagement . Strictly more professional , business oriented , quality share of content , articles , or insight .
Here I am showing an instance of how it would take care with a bit less “ in - your - face ” content . It should plausibly scroll to the right when you mouse over to get more news . This is also more traditional , because it brings the “ position update ” ginmill above the fold , making it easy to portion out throughout your connection .
Upon click any content , I need to bring a better meter reading experience for all the articles . Something that is fresh , leisurely to scan , and enjoyable .
Lastly , I want to represent one construct for the profile pageboy . I need to mix the traditional resume look with a more content driven , modern feeling . I desire to allow bigger range that can ultimately showcase your work , undertaking , or anything you desire for that particular job you had . alternatively of the cold heater points in curriculum vitae edifice , I suggest illustrate such points in more of a storytelling data formatting . Some jobs can not be simplify into slug points , and it would be more engaging for users to read a good critical review on your experience versus listing the distinctive dot to deal your worth .
Along with that point , I think it ’s would be a nice lineament to include “ Ask a Question ” , where a potential candidate could ask for advice . They should also be able to see if they ’ve written any web log posts / articles in the past regarding their experience . I think some examples of great insight could be the image of salary offer , the consultation process and how the company operates .
I think this could be an fantabulous selling breaker point for people to log into LinkedIn and check out their content on a daily or weekly cornerstone .
Let’s talk about endorsements
I do n’t be intimate why they ’re so entomb on the bottom of your visibility . I mean the skillset lean is one of the most important power point related to task lookup . It should be above the fold and cheeseparing to the top for everyone to see . I also believe that each section of the page should be “ widget - ed ” and customise to display anything you want . There should also be templates that you may revert back to , if you wish .
I would like people to envision their LinkedIn Profile as a localisation for their own self - branding and professional pageboy for their careers . There are so many more options to explore , but sadly I have ran out of fourth dimension .
Here ’s the concluding side - by - side equivalence .
Catherine Lois the Art Director at Felix – InterActiveCorp NYC , where she design and molds the user experience of an intelligent advertising resolution for businesses . you could keep up her onTwitter .
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