https://gizmodo.com/what-science-should-we-punk-next-343419
A bizarrely erotic advertizement for Phillips razors features a automaton straight out ofI , Robotand a futurist household that prompt me of something from Greg Bear ’s classic novelEon . Definitely cyber , unquestionably all about purchase a razor .
An Israeli advertizing for a dairy is snatched right from Neal Stephenson’sThe Diamond Age . We see an old - fashioned factory , but then when the factory possessor opens his door we discover it ’s a tiny island of old - schooliness in the middle of an extremist - futurist cyberworld .
A bizarro ad from Mountain Dew produce an other hacker vision rive straight from William Gibson ’s Neuromancer , with corp rule the world and high technical school instauration the only Leslie Townes Hope for freedom . Except , of course of action , the maverick in this world are endeavor to create " the ultimate soft potable . "
A Levis ad plays with imaging from Neal Stephenson’sSnow Crashto create this futuristic wasteland where a guy cable lassos a car ( think of the skateboard pizza pie manner of speaking hoodlum inSnow Crash ) , which turns out to be self - driving ( Transformersor KITT anyone ? ) .
An advertizing for Playstation 2 show aMax Headroomish futurity of multinational media conspiracies :
Sure these ads are creative , and there ’s nothing wrong with start out inspiration from cool punked - out scifi subcultures . But once the subculture is smooshed all over SUVs and razor ? Then it ’s just a hollowed - out shell of itself being used to sell stuff . quondam - school day cyberpunk novels are still great , but today ’s cyber is VH-1 cloth at comfortably .
AdvertisingSci - Fi
Daily Newsletter
Get the best tech , science , and culture news in your inbox daily .
news program from the future , delivered to your present .
You May Also Like
