Adblock Plus , one of the web ’s most pop advertising - blocking serve , will soon start sell its own ads — and take a little second of the cut as well . Seems counterintuitive , huh ?
Adblock Plus use the same justification now as when publishers first grumble about itsAcceptable Ads initiative in previous 2011and before long beganwhitelisting companieslike Google , Amazon , and Taboola , for a price . Adblock Plus see themselves as a military group for good . However , many publishers think that adblockers amount to a sort of restrictive third - party tampering with their own business enterprise mannequin . And of course , this young initiative will likely only fan those flames .
[ The Wall Street Journal ]
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