Despite the sexy that Mad Men brought back to the advertising game , most of us are jaded as hell about being sold to and targeted via infernal viral schemes and clever campaigns . It ’s not that ads are anything newfangled , they just used to be … different .
https://gizmodo.com/24-of-the-most-beautiful-ads-ever-made-1467575735
For exercise : A footling over a century ago , before posters and billboards became go - tos for mass - marketing , many businesses would sell themselves with a bluff paint job the right way on the side of a building . No campana , no whistles — just a beautifully hired hand - lettered , x - marks - the - position - manner promo meant to stand the mental test of time .
For the retiring eight years , Londoner Sam Roberts has been documenting the evanesce clay of theseGhostsigns , which can still be seen on walls and brickwork in Britain ( and around the globe ) . In 2010 , theHistory of Advertising Trustgot in on the action , and now over 800 snaps have been submitted to the produce online archive .
Everything from baccy to plumbers to beans to lucre got the cosmetic discussion by skilled craftsfolk ; and while the goods and services on offering are long go , this weathered evidence is a slightly adorable f - atomic number 92 to the unrestrained rate of today ’s incessant pop - ups .
Roberts has a great deal more info over on hissite , and if you ’re fans of the art , you should unquestionably assay out Faythe Levine and Sam Macon ’s fantasticSign Painters book , which profiles American caption in the deal . [ Ghostsigns ]
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